Skip to content
MASCby Marty
IT

Made in Italy · Equine Care

Horse care, brought back to the essential.

Formulas developed to support the daily wellbeing and preparation of the sport horse.

Find the productExplore the line

Our horses, our diamonds.

25
years of founders' experience in the equestrian sector
100%
Italian company
6,000 m²
of facilities in Terni, 2,000 of them covered
MASC
formulas inspired by officinal plants, selected raw materials
Tell me what your horse needs…Open the Care Finder →

MASC Care Finder

Describe the need. The catalogue answers.

Deterministic staging mode on the local dataset — no remote model connected.

Example requests

Assistant rules

  • — Answers only about the Marty/MASC catalogue and approved product fields.
  • — No diagnosis; it does not replace a vet, farrier or qualified professional.
  • — No off-label use, no dosage outside the product sheet, no therapeutic promise.
  • — No open-web information: the Marty dataset is the only source.
  • — In case of pain, injury, persistent symptoms or emergency, contact a veterinarian.

Care Atlas

The horse as a map of care.

Drawing of a horse in profile with the six selectable MASC care areas
  1. 01

    Hoof

    6 products in the catalogue

    Where everything starts: daily maintenance of wall, frog and sole.

    See the familyAsk MASC AI
  2. 02

    Limbs

    10 products in the catalogue

    External routine before and after work: poultices, gels and lotions.

    See the familyAsk MASC AI
  3. 03

    Care and hygiene

    12 products in the catalogue

    Coat, mane and tail: cleansing, shine and protection.

    See the familyAsk MASC AI
  4. 04

    Leather

    8 products in the catalogue

    Saddlery, harness and boots: cleaning, nourishing and protecting leather.

    See the familyAsk MASC AI
  5. 05

    Complementary feed

    5 products in the catalogue

    Complementary feed for competition horses.

    See the familyAsk MASC AI
  6. 06

    Farrier care

    0 products in the catalogue

    The specialist line dedicated to the farrier's work.

    See the familyAsk MASC AI

From nature to performance

  1. From nature to performance
  2. Dried arnica and calendula flowers next to a beaker of botanical extract

    01

    Raw materials

    MASC formulas are inspired by the properties of officinal plants, with attention to raw-material quality and to reducing synthetic additives and preservatives.

  3. Detail of a pale balm and mineral clay on a dark surface

    02

    Research and production

    Production takes place in Terni, in company-owned facilities of 6,000 m², 2,000 of them covered.

  4. Applying an ointment to a horse's hoof with a small brush

    03

    Application

    Each formula enters a real stable routine: hoof, limbs, coat, leather and complementary feeding.

Product families

Six areas, one care system.

  1. 01HoofWhere everything starts: daily maintenance of wall, frog and sole.6 products
  2. 02LimbsExternal routine before and after work: poultices, gels and lotions.10 products
  3. 03Care and hygieneCoat, mane and tail: cleansing, shine and protection.12 products
  4. 04LeatherSaddlery, harness and boots: cleaning, nourishing and protecting leather.8 products
  5. 05Complementary feedComplementary feed for competition horses.5 products
  6. 06Farrier careThe specialist line dedicated to the farrier's work.0 products

Featured products

From the MASC catalogue.

All products

Mascalcia line

Born alongside the farrier's work.

Mascalcia is Marty's specialist line, dedicated to the hoof and to the farrier's daily work.

Discover the line

Italian production

Terni, Umbria.

Marty is a 100% Italian company. Its founders have 25 years of experience in the competitive and commercial equestrian sector. Production takes place in Terni, in facilities of 6,000 m², 2,000 of them covered.

See how we produce
25
years of founders' experience in the equestrian sector
100%
Italian company
6,000 m²
of facilities in Terni, 2,000 of them covered
MASC
formulas inspired by officinal plants, selected raw materials

Testimonials

The people using MASC every day.

Testimonial statements are published as text, with name, role and authorisation. Release forms are being collected: no quote is published before approval.

Go to testimonials